CC Furnishing

CC Furnishing is a home decor brand built on a proud 32-year family legacy, known for its exquisite curtains, vibrant blinds, elegant wallpapers, and luxurious upholstery fabrics. But in an era of digital dominance, legacy alone isn’t enough. That’s where Eleven:11 Services stepped in to digitally transform the brand and bring it to life for a new generation of customers.

The challenge

• Brand awareness gap: despite a strong offline presence, online visibility and brand recall were minimal.
• Sales stagnation: the store had high-quality products but lacked the digital funnel to convert interest into actual sales.
• Budget constraints: working with a limited marketing budget required strategic planning and high-efficiency execution.

Video production

We created visually rich, storytelling-driven content that showcased the texture, quality, and variety of CC Furnishing’s offerings, focused on:

• Walkthroughs of the store and fabric collections
• Close-ups of premium curtain, blind, and wallpaper textures
• Customer testimonials and lifestyle settings

Social media management

We completely revamped their Instagram and Facebook pages to reflect a premium, modern aesthetic, including:

• Content calendars
• Highlights focused on product categories
• Daily engagement and trend-focused content

Meta Ads: from awareness to action

• Awareness campaigns: introduced the brand to new audiences with video view and reach campaigns, expanding visibility by thousands of impressions within days.
• Lead generation ads: set up lead forms with smart targeting filters to bring in high-quality prospects. The ads were optimised with showroom visuals and strong calls to action.
• Conversion-focused ads: our retargeting strategy and promotional creatives led to a sales boost of over 80% within weeks.
• Hiring ads: assisted in recruitment via ad campaigns for in-store staff, successfully attracting relevant applications and reducing offline effort.

What made it work

• A high-ROI strategy under tight budget constraints
• Authentic storytelling using video and lifestyle content
• Performance-driven Meta Ads across the funnel
• Consistency in design, tone, and messaging across platforms

Final outcome

From a family-owned offline store to a digitally thriving brand, CC Furnishing now competes confidently in the online space, drawing in modern home decorators while staying rooted in its rich 32-year legacy.