Case Study Update: Scaling Admissions with Precision

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Luminar Technolab x Eleven:11 Services

Client: Luminar Technolab
Duration Analyzed: May 2025
Services: Google Ads, Performance Max Campaigns, GA Integration, GMB Optimization
Agency: Eleven:11 Services

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The Challenge

Kerala’s premier IT training institute, Luminar Technolab, wanted to:
Boost enrollments for
Data Science, Python, and Full Stack courses.

Target high-intent learners in
Kochi, Calicut, Trivandrum.

Reduce cost per lead while improving
lead quality.

Reach tech-savvy audiences both
in-state and in major metros like Bengaluru.

Hit an internal enrollment target of
60+ Data Science seats (₹60,000 each) Instead, we develop targeted strategies that are tailored to the specific needs of each client. Our process begins with a comprehensive analysis of your business, industry, and competition. We use this information to create customized marketing campaigns that resonate with your target audience and drive meaningful engagement.Our targeted strategies are not only designed to increase brand awareness but also to generate leads, boost conversions, and improve customer retention. Whether it's a focused SEO campaign to enhance your website's visibility, a social media strategy to engage with your audience, or a content marketing plan to establish your brand as an industry leader, our team of experts has the skills and experience to deliver results. Our commitment to delivering personalized solutions is one of the reasons why we are considered the best digital marketing company in Kochi.

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Goals

Drive high-converting traffic through digital ads

Optimize Google Ad spend for maximum ROI

Use GA + CRM insights to enhance targeting

Improve GMB (Google Business Profile) engagement

Implement city-specific campaigns for Kochi, Calicut, and Trivandrum

If your business is struggling with online visibility, we’re here to help.

Let’s create your next success story because your brand deserves to be seen.

Strategy Snapshot

Channel
Purpose
Google Search Ads
Capture high-intent leads (e.g., “Python course Kochi”)
Performance Max
Omnichannel targeting (YouTube, Search, Display, Discover, Gmail)
Youtube Video Ads
Build brand credibility and placement assurance messaging
Local Smart Campaigns
Geo-targeted reach for location-specific search queries
Google Analytics
Track lead attribution, scrolls, clicks, exit behavior, and conversions
GNB Optimization
Amplify visibility and actions on Google Search & Maps

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Let’s create your next success story because your brand deserves to be seen.

Results Overview ( May 2025 vs April 2025)

Metric
May 2025
April 2025
Growth%
Active Users
28k
15k
+87%
New Users
26k
14k
+85%
AVG Engagment time
48sec
32sec
+50%
Event Count(Total Interactions)
195k
87k
+124%

Google Business Profile (GMB) Growth Business Profile Interactions

Directions Requests from Google Maps

Calls from Google Search

If your business is struggling with online visibility, we’re here to help.

Let’s create your next success story because your brand deserves to be seen.

What Worked

City-wise Personalization: Ads like “Best Python Course in Kochi” drove better CTRs


Performance Max Experiments: Split by course and location for precise testing

Enhanced Conversion Tracking: Improved attribution using GA4 + Google Tag Manager


Budget Shifting: Reallocated funds based on keyword ROI and bounce rate metrics


Landing Page Experience: Reduced bounce to 13.9% with strong CTA and social proof


YouTube Remarketing: Re-engaged video viewers across the web with tailored offers

If your business is struggling with online visibility, we’re here to help.

Let’s create your next success story because your brand deserves to be seen.

Business Impact

Channel
Purpose
Ad Spend (May)
₹2,00,000
Confirmed Students (Data Science)
60+
Revenue (Data Science)
₹36,00,000+
Avg. Cost per Conversion
₹1.66 (Search Ads)
YouTube Views
2.5 Lakh+
Total Impressions
5 Lakh+
Kochi User Growth (GA)
+9,400 users in May

Takeaways

18x ROI from paid ads
Highest-ever GMB interactions, direction requests, and calls
Strong brand recall and audience engagement

Conclusion

This campaign proves how precision targeting, data-backed decisions, and creative localization can turn ₹2L into over ₹36L in revenue. In a cluttered education market, results like these set new benchmarks.

📞 Ready to Scale Your Education Brand?

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