CLIENT: CC Furnishing
CC Furnishing is a home decor brand built on a proud 32-year family legacy, known for its exquisite curtains, vibrant blinds, elegant wallpapers, and luxurious upholstery fabrics. But in an era of digital dominance, legacy alone isn’t enough. That’s where Eleven:11 Services stepped in to digitally transform the brand and bring it to life for a new generation of customers.
Despite a strong offline presence, online visibility and brand recall were minimal.
The store had high-quality products but lacked the digital funnel to convert interest into actual sales.
Working with a limited marketing budget required strategic planning and high-
efficiency execution.
Created visually rich, storytelling-driven content that showcased the texture,
quality, and variety of CC Furnishing’s offerings. Focused on:
Walkthroughs of the store and fabric collections
Close-ups of premium curtain, blind, and wallpaper textures
Customer testimonials and lifestyle settings
We completely revamped their Instagram & Facebook pages to reflect a
premium, modern aesthetic, including:
Content calendars
Highlights focused on product categories
Daily engagement and trend-focused content
Introduced the brand to new audiences with video view and reach campaigns, expanding visibility by thousands of impressions within days.
Set up lead forms with smart targeting filters to bring in high-quality
prospects. The ads were optimized with showroom visuals and strong CTAs.
Our retargeting strategy and promotional creatives led to a sales boost of over 80% within weeks.
Assisted in recruitment via ad campaigns for in-store staff, successfully attracting relevant applications and reducing offline effort.
High ROI Strategy under tight budget constraints
Authentic storytelling using video + lifestyle content
Performance-driven Meta Ads across the funnel
Consistency in design, tone, and messaging across platforms
Final Outcome From a family-owned offline store to a digitally thriving brand, CC Furnishingnow competes confidently in the online space drawing in modern homedecorators while staying rooted in its rich 32-year legacy.
