Eleven:11 Services, 62/2447B, Darsanam Building , 3rd floor Kalathiparambu RD Cochin - 682016
+91 8113811011
info@eleven-11services.com
+91 8113811011
info@eleven-11services.com
CLIENT: ORB Restobar
This case study details our successful partnership with ORB Restobar, where our strategic approach transformed its brand image and cemented its positionas a leading destination in Kochi.
Our team at Eleven 11 Services crafted a dynamic digital strategy to position ORB as a wholesome, family-oriented space. This was achieved through:
Urgent Creative Assets: Rapid development of high-quality creative posters and sensational videos.
Narrative Shift: Implementing a content strategy that reframed the brand's narrative online.
Authentic Testimonials: Securing reviews from families and collaborating with local celebrities and influencers to build trust and credibility.
Community Growth: Launching targeted campaigns to generate organic views and foster a loyal online following.
Impact
The campaign yielded significant, measurable success, transforming ORB's digital footprint and market position within the industry. The key results
included:
Brand Perception: ORB successfully established itself as a top-tier restobar in Kochi, gaining significant traction among both young and family
audiences.
Digital Reach: The creative content achieved lakhs of organic views, demonstrating strong audience engagement.
Audience Growth: The social media follower count saw a remarkable increase, with a growth of 3,000 to 10,000 followers, reinforcing the brand's new image and broader appeal.
Eleven 11 Services helped ORB Restobar reposition itself from a nightlife venue to a family-friendly destination through a rapid and creative digital campaign. The strategy included compelling visuals, influencer engagement, and a refined brand narrative. As a result, ORB saw a major boost in brand perception, organic reach, and social media growth