Eleven:11 Services, 62/2447B, Darsanam Building , 3rd floor Kalathiparambu RD Cochin - 682016
+91 8113811011
info@eleven-11services.com
+91 8113811011
info@eleven-11services.com
CLIENT: Obsqura Zone
Every marketer knows this truth no campaign starts perfect.
You test, you learn, and you keep improving until it performs the way it’s meant to.That’s exactly what happened when we took over a Google Ads campaign for a leading software testing training institute in Kerala.When the client approached us, their ad performance was dropping.
The Challenge: High CPC, Low Conversions, and Missed Opportunities
Every marketer knows this truth no campaign starts perfect.
You test, you learn, and you keep improving until it performs the way it’s meant to.
That’s exactly what happened when we took over a Google Ads campaign for a leading software testing training institute in Kerala.
When the client approached us, their ad performance was dropping.
They were spending more but converting less.
The average CPC had shot up to ₹40, and the landing page wasn’t built for conversions.
That’s when Sathyanarayanan, our performance marketing lead at Eleven:11 Marketing Services, stepped in to take charge.
When the client approached us, they were facing a common digital marketing nightmare
Their ad spend was increasing every week, but the results were inconsistent and expensive.
The average CPC had hit almost ₹40,
Conversions were minimal, and
The landing page flow wasn’t optimised for action.
The goal was crystal clear:
✔️ Reduce cost per click
✔️ Increase qualified conversions
✔️ Improve ad efficiency without increasing spend
At Eleven:11, we never jump into fixes blindly. Every optimisation begins with understanding why things aren’t working.
We started with a complete campaign audit:
Reviewed the keyword structure (many were broad and irrelevant)
Analysed search term reports to identify wasted spend
Checked ad copy relevance and Quality Scores
Evaluated the landing page user experience
This groundwork helped us identify the core issue: the campaign was reaching the wrong audience with mixed messaging.
We decided to rebuild the campaign from the ground up with a performance-first approach.
Here’s what we did:
These numbers tell a story of strategic efficiency, not just more leads, but better leads.
After stabilising the first campaign, we launched Ad 2 with a sharper focus on conversion quality and intent-based targeting.
This phase was about refining the audience, focusing on people genuinely interested in enrolling, not just browsing.
Even though the CPC was slightly higher here, the lead quality improved drastically, translating into more enrollments and better ROI.
That’s the real mark of intelligent performance marketing — not just reducing costs, but maximising value.
Once we had steady traffic, we turned to Microsoft Clarity for deeper insights into user behaviour on the landing page.
Here’s what we learned in 30 days:
The analysis revealed a critical insight: while the content was engaging, many users weren’t scrolling enough to reach the lead form. Plus, dead clicks suggested users were trying to interact with non-clickable elements.
That’s when we realised the next growth step wasn’t in ads, it was in landing page optimisation.
Phase 5: The Next Focus Landing Page Optimisation & Remarketing
Based on behavioural data, we planned the next phase of optimisation:
Fixing the 404 redirect issue after form submission
Adding more lead forms across the scroll
Removing distractions like outbound links
Launching remarketing campaigns for non-converted visitors
Our goal was simple bring back interested users and help them complete the conversion journey.
At Eleven:11 Marketing Services, we believe performance marketing isn’t about running ads; it’s about understanding what drives people to act.
From ₹40 CPC to ₹5, from random traffic to quality enrollments, this journey shows what happens when data, creativity, and strategy work together.
“Optimisation is not a one-time process, it’s a continuous mindset.”
With consistent testing, precise targeting, and landing page insights, any campaign can transform from underperforming to unstoppable.
When you work with the best digital marketing company in Kochi, you don’t just get traffic
You get strategy, insights, and results that align with your brand goals.
Our approach is simple:
Whether you’re an education brand, startup, or enterprise, Eleven:11 Marketing Services helps you turn every click into meaningful growth.