How I Ranked My Website from the 4th Page to the 1st Page on Google

If you're reading this, chances are you're stuck on the second, third, or maybe even the fourth page of Google. I’ve been there too.

When I started working on SEO for my website, I had no idea how deep the rabbit hole was. But one thing was clear  my website wasn’t where it deserved to be.

Let me walk you through a real incident  my journey from the 4th page to the 1st page of Google, how I fixed things, what I learned, and how it eventually helped me rank as the best digital marketing company in Kochi (and yes, that’s one of my main keywords too).

Let’s rewind a bit.

It all started when I searched my second keyword (I’ll keep it hidden to focus on the process). It showed up on the 4th page of Google. Not bad, but definitely not good enough.

I felt frustrated. I had good content, decent design, and even some backlinks. But clearly, it wasn’t enough. Something was missing.

The SEO Gameplan

‍

I decided to start from scratch  not by deleting everything, but by fixing the basics and doing things right.

‍

1. Keyword Research with Intent

‍

I realized that my keyword usage was all over the place. I wasn’t focusing on search intent. I sat down, re-analysed my keyword, and its variations. I started using tools like Google Search Console, Ahrefs, and even just plain old Google suggestions.

I then created focused content that answered the exact question my target audience was searching for.

And yes, I made sure my keyword  like "best digital marketing company in Kochi" was naturally placed in my content without sounding robotic.

2. On-Page SEO Done Right

‍

Next, I gave my page a full makeover:

• Optimized my title and meta description (to actually make people click)
• Used proper heading structures (H1, H2, H3… not just bold text)
• Included internal links that made sense
• Added a catchy featured image and compressed all other images

But what really worked?

I embedded a section with FAQs, which helped me rank for multiple long-tail variations of the keyword. That boosted relevance and time spent on page.

3. Technical SEO: The Silent Hero

‍

Let’s talk about the most ignored part: technical SEO.

I ran my site through PageSpeed Insights and realized it was slow  embarrassingly slow. To fix it, I started by compressing all the images to reduce load time. I then enabled lazy loading so that images would only load when users scrolled to them. Next, I switched to a faster hosting provider, which made a noticeable difference. I also fixed all the broken links that were affecting the user experience and created a proper XML sitemap, which I submitted to Google Search Console. On top of that, I implemented schema markup, and not long after, my page started appearing with rich snippets  a small change that brought big visibility.

4. Backlinks, But with Strategy

Everyone says, “Get backlinks.” But I learned that quality beats quantity every single time.

I reached out to blogs, local business websites, and community platforms in Kochi. I didn’t beg for links  I offered value in the form of guest posts and collaborated on small projects.

One of the best links I got was from a local entrepreneur blog where I shared my insights on running the best digital marketing company in Kochi. That gave me both traffic and authority.

From Page 4 to Page 1

Fast forward three months  I checked my rankings out of habit one morning.

And there it was.

Position #6 on Page 1.

I literally stared at my screen for five seconds to confirm it wasn’t a mistake. A few more tweaks, and within a few weeks, I hit the #3 spot.

From nowhere to top  it wasn’t luck. It was consistency.

What You Can Learn From My Journey

‍

I learned that focusing on what people actually search for is the foundation of effective SEO. Keyword stuffing doesn’t help; instead, it’s important to blend keywords naturally within meaningful content. On-page SEO should be treated like regularly grooming your website to keep it updated and user-friendly. Backlinks work best when they are earned through valuable content and genuine connections, not just created randomly. Technical SEO plays a major role and should never be underestimated, as it directly impacts user experience and crawlability. Most importantly, patience and consistency are what truly drive long-term SEO success.

Whether you're trying to rank for " best digital marketing company in Kochi" or any other keyword, remember: SEO is not a trick  it’s a process.

And the best part? The process teaches you more than just rankings. It teaches you how to build trust, deliver value, and think from your user's perspective.

If I can do it from Page 4 to Page 1  so can you.

Let this be your sign to stop overthinking and start optimizing.

‍